John Sheridan appointed General Manager of Fairyhouse Racecourse
Monday, August 18, 2025
John Sheridan has been appointed General Manager of Fairyhouse Racecourse
Horse Racing Ireland has announced the appointment of John Sheridan as General Manager of Fairyhouse Racecourse.
John brings significant commercial experience and an expertise in customer insights and customer experience, to the role. He joins from Vodafone Ireland, where he was Commercial Lead for the Consumer Prepay Division, having previously worked with Ladbrokes International's Betdaq where his focus was on advertising, promotions and sponsorships.
Prior to this role, John held a position for five years with Showjumping Ireland as Marketing Manager promoting the Sport Horse market.
Paul Dermody, CEO of HRI Racecourses, said: “I am delighted to welcome John Sheridan to the role of General Manager at Fairyhouse Racecourse. John joins us at an exciting time for the racecourse team with interest in our flagship festivals increasing and an ever-growing list of race day and non-race day events demonstrating the popularity and appeal of the venue.
“John will lead our engagement with the local community, commercial partners, tenants and industry stakeholders to drive Fairyhouse Racecourse on in a collaborative and sustainable way.
“John’s commercial experience will bring so much to the role. One of his notable responsibilities at Betdaq was the management of the sponsorship of the Betdaq Champion Hurdle at the Punchestown Festival. John, a Kildare native, also enjoyed a spell as an amateur rider and he rode in a bumper at Fairyhouse in 2006.”
John brings significant commercial experience and an expertise in customer insights and customer experience, to the role. He joins from Vodafone Ireland, where he was Commercial Lead for the Consumer Prepay Division, having previously worked with Ladbrokes International's Betdaq where his focus was on advertising, promotions and sponsorships.
Prior to this role, John held a position for five years with Showjumping Ireland as Marketing Manager promoting the Sport Horse market.
Paul Dermody, CEO of HRI Racecourses, said: “I am delighted to welcome John Sheridan to the role of General Manager at Fairyhouse Racecourse. John joins us at an exciting time for the racecourse team with interest in our flagship festivals increasing and an ever-growing list of race day and non-race day events demonstrating the popularity and appeal of the venue.
“John will lead our engagement with the local community, commercial partners, tenants and industry stakeholders to drive Fairyhouse Racecourse on in a collaborative and sustainable way.
“John’s commercial experience will bring so much to the role. One of his notable responsibilities at Betdaq was the management of the sponsorship of the Betdaq Champion Hurdle at the Punchestown Festival. John, a Kildare native, also enjoyed a spell as an amateur rider and he rode in a bumper at Fairyhouse in 2006.”
John joins us at an exciting time for the racecourse team with interest in our flagship festivals increasing and an ever-growing list of race day and non-race day events demonstrating the popularity and appeal of the venue.
