HRI announce Britvic Ireland as official soft drinks partner at HRI Racecourses
Thursday, October 16, 2025
HRI announce Britvic as official soft drinks partner to HRI Racecourses under a new 5-year agreement. Pictured: Alan Jordan – Head of On-Trade IOI, Mark Hargadon – Commercial Director of Britvic Ireland, Paul Dermody – CEO of Horse Racing Ireland Racecourses and Ali Gavin. Photo: Morgan Treacy, INPHO
Iconic Irish soft drinks business Britvic Ireland has been announced as the official soft drinks partner to HRI Racecourses under a new 5-year agreement.
The partnership includes Britvic product exclusivity across all hospitality and catering areas at Leopardstown, Fairyhouse, Navan, and Tipperary Racecourse. The Britvic product range includes Pepsi, 7Up, Club Orange, Ballygowan, premium mixer range London Essence, Mi Wadi and Robinsons fruit shoot.
The agreement will see Britvic redesigning the kids area at Leopardstown Racecourse and provide enhanced family day activations across the HRI racecourses. In addition, Britvic will also provide hydration products for the jockeys including water and energy drinks.
The partnership will commence at Leopardstown Racecourse during their Autunmfest family day, October 18 and 19 whereby the newly designed Britvic kids area will be open to families. Britvic will bring a refreshed look and feel to the on-site kids area, introducing bright, interactive space featuring creative play zones, Britvic branded activities with crafts and interactive learnings. In addition, Britvic will enhance family day offerings at Navan, Fairyhouse, and Leopardstown Racecourse.
Paul Dermody, CEO of HRI Racecourses, said: “We are very proud to partner with Britvic Ireland. The partnership aligns with HRI’s mission to create welcoming, family-friendly events that make racing accessible and enjoyable for all ages. We thank Britvic for their support and we are excited to unveil the new look to the kids area at Leopardstown, just in time for the Autunmfest Family Day on October 19. Our family days build on the work of the HRI Racing Juniors, a platform where children can learn more about horses in a child friendly centric way.”
The Britvic family activations will roll out at Navan Racecourse, day two of the Fairyhouse Easter Festival, and Leopardstown Racecourse on Derby Trials Family Day in May 2026.
Kevin Donnelly from Britvic, commented: “We are thrilled to partner with HRI Racecourses as their official soft drinks partner. This collaboration reflects our shared commitment to creating memorable, family-friendly experiences across Ireland’s most iconic racecourses. From refreshing our product presence to reimagining the kids’ areas and supporting jockey hydration, this partnership allows Britvic to bring our brands to life in exciting and meaningful ways. We look forward to engaging with racegoers of all ages and contributing to the vibrant atmosphere that makes Irish racing so special.”
The partnership includes Britvic product exclusivity across all hospitality and catering areas at Leopardstown, Fairyhouse, Navan, and Tipperary Racecourse. The Britvic product range includes Pepsi, 7Up, Club Orange, Ballygowan, premium mixer range London Essence, Mi Wadi and Robinsons fruit shoot.
The agreement will see Britvic redesigning the kids area at Leopardstown Racecourse and provide enhanced family day activations across the HRI racecourses. In addition, Britvic will also provide hydration products for the jockeys including water and energy drinks.
The partnership will commence at Leopardstown Racecourse during their Autunmfest family day, October 18 and 19 whereby the newly designed Britvic kids area will be open to families. Britvic will bring a refreshed look and feel to the on-site kids area, introducing bright, interactive space featuring creative play zones, Britvic branded activities with crafts and interactive learnings. In addition, Britvic will enhance family day offerings at Navan, Fairyhouse, and Leopardstown Racecourse.
Paul Dermody, CEO of HRI Racecourses, said: “We are very proud to partner with Britvic Ireland. The partnership aligns with HRI’s mission to create welcoming, family-friendly events that make racing accessible and enjoyable for all ages. We thank Britvic for their support and we are excited to unveil the new look to the kids area at Leopardstown, just in time for the Autunmfest Family Day on October 19. Our family days build on the work of the HRI Racing Juniors, a platform where children can learn more about horses in a child friendly centric way.”
The Britvic family activations will roll out at Navan Racecourse, day two of the Fairyhouse Easter Festival, and Leopardstown Racecourse on Derby Trials Family Day in May 2026.
Kevin Donnelly from Britvic, commented: “We are thrilled to partner with HRI Racecourses as their official soft drinks partner. This collaboration reflects our shared commitment to creating memorable, family-friendly experiences across Ireland’s most iconic racecourses. From refreshing our product presence to reimagining the kids’ areas and supporting jockey hydration, this partnership allows Britvic to bring our brands to life in exciting and meaningful ways. We look forward to engaging with racegoers of all ages and contributing to the vibrant atmosphere that makes Irish racing so special.”
The partnership aligns with HRI’s mission to create welcoming, family-friendly events that make racing accessible and enjoyable for all ages.
