The Commercial and Marketing Department
The purpose of Horse Racing Ireland's commercial & marketing
department is to tell the story of Irish racing in an engaging and informative
way. We celebrate the achievements of Irish horse racing on the national and
global stage and in so doing increase awareness levels among the Irish
population. We work with all racecourses in Ireland to drive ever higher
standards in the marketing and promotion of race days and festivals throughout
Get in touch with us at: [email protected]
Director of Commercial & Marketing
As Commercial & Marketing Director at HRI, Paul Dermody leads the overall strategic direction of the team. The critical goals within this strategy include growing the profile of Irish racing and enhancing the experience of going racing in Ireland with the ultimate aim of increasing attendances at racecourses. Collaborating with racecourses and all other stakeholders within the sport and industry is crucial, placing the race going fan at the centre of our commercial and marketing initiatives. Connect with Paul on LinkedIn
Racecourse Marketing Support Manager
As Racecourse Marketing Support Manager, Aileen is responsible for working with the 26 racecourses to evaluate their commercial and marketing needs in order to maximise attendances at race-meetings and increase interest levels in racing. Her role incorporates joint campaign planning with racecourses including positioning, targeting, media planning, promotional partnerships and tactical approaches to different market segments.
Connect with Aileen on LinkedIn
Insights & CRM Manager
TALK TO ME ABOUT..
All things CRM & Customer Insights – Customer
communication strategy, post event surveys, data warehouse, data growth,
customer information, customer segmentationTicketing – Reporting & insights
Focus for 2022 – Meeting our data growth targets,
business development, loyalty marketing
Digital Marketing Manager
All things digital - Group channel and content strategy, website
and App development, Fan engagement and KPI setting. Channels – Website, social, video, email, podcasts, SEO, App +Focus for 2022 – Building HRI’s community and fan connection + our
Connect with Sophie on LinkedinEmail Sophie
Racecourse Seminar, Irish Champion’s Weekend, Fairyhouse
Easter Festival, Tipperary Racecourse and Event planning.Focus for 2022: To deliver great events and marketing solutions for HRI
Marketing Engagement Executive
TALK TO ME
Engagement strategy planning, Fan Engagement, Campaign Planning & working
with racecourses on their social engagement strategies.
Channels: Website, Social, Video, Email
for 2022: To build
on HRIs relationship with our racing fanbase and attracting new audiences to
Email ZoeConnect with Zoe on LinkedIn
As a CRM Executive, Amina supports
the CRM Manager in optimising data sources and collating them into useful
insights. Her primary responsibility includes, but not limited to,
Amina also manages
and maintains HRI’s multiple websites, handling all elements of SEO duties
while working together with racecourses to ensure they utilise their digital
channels and ecommerce portals efficiently.
Amina worked in the digital team as a digital marketing executive before moving into CRM executive role.
Connect with Amina on Linkedin
Leanne joined HRI in January having previously worked for
Horse Sport Ireland and The Irish Field. Leanne will now be responsible for
working with the marketing and racecourse teams to implement marketing
campaigns for the larger HRI festivals and race days and marketing activities
on behalf of independent racecourses. Leanne is based in HRI’s Ballymany
Senior Design Executive
Cian’s role as the company’s in-house designer is to contribute to and interpret briefs visually – this means creating graphics, videos and animations for social media, web, email, print and more!Core responsibilities lie with supporting the Marketing team and ensuring that the supporting creative required to promote events and campaigns is on-brand and engaging.
As a brand guardian, Cian monitors and protects the brand visually – making sure the company’s brand guidelines are being adhered to both internally and externally. Cian also acts as a design resource for the larger organisation and HRI racecourses.
Senior Channel & Marketing Executive
Heather’s role is as a Marketing Executive working to grow and develop HRI’s youth
marketing brands; HRI Racing Juniors and HRI Racing 25. Heather also works with
the EQUUIP team to develop and promote content for those working within the
horse racing industry while also supporting programs to attract new people
into the industry through their digital and content marketing plans. Key
HRI Youth Marketing Brands -
Follow Heather on Linkedin
PA to Commercial & Marketing Director & CEO of HRI Irish Racecourses
Laura is the glue who holds everything together. An outstanding administrator with excellent organisational skills Laura supports Paul Dermody, CEO HRI Irish Racecourses & Director of Commercial and Marketing and each of the teams therein.
The annual HRI Awards honor the many tremendous achievements of the horse racing industry both at home and abroad
HRI Awards 2021
For all the latest news and reviews
HRI publications including Factbooks, Annual Reports, Provisional Summaries and all other published documents in easy-to-download formats.