Tote Ireland Limited is a wholly owned subsidiary of Horse Racing Ireland, with responsibility for the operation of a Totalisator (Tote) on the 26 racecourses, online and through its contact centre.

    'Tote' is short for Totalisator and Tote betting is similar to a lottery in that all the stakes on a race are pooled with a deduction to cover costs and a contribution to racing.  The remainder of the pool is divided by the number of winning units to give a dividend.

    All profits made by Tote Ireland are used for the improvement of the Irish racing.  Tote is a prolific sponsor of Irish racing including Tote Galway Plate day at the Galway Festival, the Tote Premier Handicap Series at the Curragh and the Tote November Handicap at Leopardstown.

    Tote has a range of entertaining multi-leg bets such as the Jackpot, Pick 6 and the Placepot.  These bets are at the heart of Tote's 'Small Stake Big Win' ethos which seeks to deliver exceptional value for its customers.

    Tote through its international co-mingling partnerships takes bets on Irish racing from in excess of 20 countries around the globe while Tote customers can bet on a range of international racing including racing from the USA, France, South Africa and Dubai.

  • Meet The TOTE Team

    Tim Higgins

    Tel: 045-455478  

      Lynda Reilly

      Tel: 045-491830/087-6940424  

      As Client Relations Manager for Tote Ireland, Lynda manages & maintains the relationship with our customer base and is responsible for the following areas:  

      • Creating and driving strategy and growth plans for a portfolio of account customers, including marketing approach, selection and account management.
      • Maintain, strengthen and grow client relationships.
      • Increase awareness of International racing (Pools) in partnership with Tote Marketing.
      • Organisation & management of annual hospitality plan, ensuring top-tier (and potential top-tier) customers are engaged with at suitable events.
      • Generating business growth initiatives and assist with marketing and promotional activities both on and off-course 
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