• CRM Analyst

    Horse Racing Ireland (HRI) is a commercial semi-state body whose mission is to develop and promote Ireland as a world centre of excellence for horse racing and breeding.  Our people and their passion for what they do is at the heart of our core values Respect, Ambition, Empowerment, Excellence, Integrity, Pride & Passion.


    We are currently recruiting for an experienced CRM Analyst to join Horse Racing Ireland (HRI) to work across the Ownership, Marketing & Business Development Departments.

    This is an exciting new role and the successful applicant will be responsible for building and developing our CRM infrastructures and ensuring best practices are followed at all times.


    Key Responsibilities:

    • Set up and manage a system for lead capture, progression, and revenue conversion for a new business development team using Microsoft Dynamics
    • Develop a CRM activities plan for both B2C and B2B businesses in order to build customer loyalty, drive attendance and ultimately higher ownership rates
    • Work with the team to deliver the ownership CRM strategy driving engagement and improving the customer experience with an emphasis on developing the customer journey and loyalty
    • Leverage the ownership CRM system to develop, implement and analyse digital and traditional marketing campaigns in line with HRI and ownership strategy
    • Deliver key reports, insights and recommendations based on our extensive ticketing database leading to enhanced customer segmentation and pricing strategies
    • Help deliver focused marketing campaigns within budget to grow awareness, encourage engagement and consideration based on insights from CRM data


    Skills and Experience:

    • A relevant third level qualification in marketing, mathematics, statistics, economics, computer science or other related fields
    • 5 years user & configuration experience using Microsoft Dynamics CRM 365 (preferred), Salesforce or other CRM platform
    • Commercially mindful, with an understanding how IT, applications, and data facilitates achievement of sales, marketing, and customer service user objectives
    • Ability to identify and share best practice throughout the business
    • Strong analytical, report creation and insight delivery skills


    For a full copy of the job specification please click here.


    Clark Recruitment will be managing all aspects of this recruitment project on behalf of HRI. All enquiries relating to this role should be directed to the Clark Recruitment by email to [email protected] or by telephone on +353 (45) 881888.


    *** If you are interested in this vacancy, please send your curriculum vitae to: [email protected], no later than close of business on Thursday 12th May 2022. ***











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