A Great Way to Gain Industry Experience
Growing up in Kildare it was only a matter of time before I developed an interest in horse racing. My interest is something that grew over time from annually attending the Leopardstown Christmas festival and the Puncherstown festival with my family and racing enthusiast Uncle Pat.
I have just completed my four-year Bachelor of Business honours degree at the Institute of Technology Carlow. I applied for the Horse Racing Ireland internship as I felt it provided the perfect opportunity for me to pair my love for the Irish horse racing industry with my passion for marketing and event planning. From day one I knew I had made a great decision as it was evident that the marketing team at HRI are dedicated and passionate about their work. The team in the office have been brilliant in assisting me with my numerous questions and have made me feel more then welcome in my short stay with them. As the Irish horse racing calendar is constantly active no one day is the same, my daily responsibilities include website maintenance for upcoming events, uploading social media content to increase engagement through Facebook, Twitter, Flickr and Sound Cloud, developing social media campaigns for major festivals, monitoring media coverage and assisting with the ‘In The Stables’ blog releases. These tasks have opened my eyes to the vast amount of planning that goes in to race day events and the promotion of Irish horse racing.With the Galway races rapidly approaching I have been offered the opportunity to work with Tote Ireland in the promotion of their new on-track betting App. I am very grateful and excited for this opportunity. I also look forward to working in a team with my fellow interns and gaining first-hand experience of an on-track promotional campaign.I am currently in the process of developing a social media content calendar for the Galway summer festival. I will be guided by Sophie O’Hare, Digital Marketing Manager and Amina Mansoor, Digital Marketing Executive in this task. One of the key objectives for the Galway campaign is to engage with the student demographic effectively. We will achieve this by running fun competitions, polls and creating video content when available. Overall, I hope to effectively promote each themed event scheduled for the Galway festival and collect a ‘Moment of The Day’ image that will respectively represent each day of the Galway Festival. After analysing our various social media posts, it became evident that quality video content will engage our target audience effectively. As a result, during my time in Galway I plan to generate captivating video content and images from each race day I am in attendance which can be shared on the various Go Racing social media channels. I feel very privileged to be selected for this coveted internship. Everyone in Horse Racing Ireland has made me feel very welcome and as a result I have gained great first-hand experience which I am certain will assist me in my future career. One of the highlights of my internship so far was our trip to the National Stud where we received a fantastic tour of the grounds and I was introduced to one of my horse racing idols, Hurricane Fly. I would like to thank everyone in Horse Racing Ireland for this wonderful experience, especially Sophie and Amina who have been brilliant to me throughout my time here. I would highly recommend anyone with an interest in gaining invaluable experience to apply for this programme.
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