Poet's Word at Boardsmill Stud, County Meath. The ITM Irish Stallion trail will go virtual for 2021. Photo: Alex Cairns
The ITM Irish Stallion Trail will
be a digital experience for 2021. In normal times, the Trail offers breeders
and interested parties the opportunity to visit Irish stallion farms, with a
range of farms across the country opening their doors to visitors for two days
in January of each year.
As travel and movement are likely
to remain limited in January 2021 due to Covid-19, ITM will adapt the Trail to
become the ‘ITM Irish Stallion Showcase’, a digital and
media event highlighting the success and appeal of Irish stallion farms.
The event will include videos from
a range of Irish stallion farms, social media content, and an ad campaign. Content
will be released from mid-December 2020, with a concentrated period of content
going out from 11-16 January 2021.
ITM Marketing Executive Alex Cairns
commented: “The ITM Irish Stallion Trail has become an annual fixture for
breeders and racing fans alike. Unfortunately the ongoing Covid-19 pandemic
means Irish stallion farms will not be able to open their doors for the Trail
in January 2021. The content produced for the ITM Irish Stallion Showcase will
allow us to communicate the success of Irish stallion farms through alternative
means. We look forward to celebrating the outstanding work of Ireland’s world-leading
For more information, follow ITM on
social media or contact [email protected]
ITM Irish Stallion Trail has become an annual fixture for breeders and racing
fans alike. Unfortunately the ongoing Covid-19 pandemic means Irish stallion
farms will not be able to open their doors for the Trail in January 2021.
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