Horse Racing Ireland today announced a two-year sponsorship extension of
‘Friday Night Racing’ with sports media group Off The Ball.
Horse Racing Ireland will continue as title sponsor of Off The Ball’s
‘Friday Night Racing’ segment until 2021. Presented by Ger Gilroy, Friday Night
Racing’s content is shared across Off The Ball’s radio, online and social
channels, providing listeners and followers with in-depth, behind the scenes racing
action and analysis every week.
the two year extension of the partnership, Paul
Dermody, Commercial & Marketing Director, Horse Racing Ireland, said: "Over the last twelve months this partnership has enabled us to shine a light
on some the wonderful stars - horse and human - that Irish racing has to offer.
We have recently invested in a new brand advertising campaign for HRI and it
therefore makes perfect sense for us to continue this Off The Ball relationship
to help us tell the story of Irish racing and celebrate what is achieved on
national and global stages. We look forward to continuing to create great
events, promote race days and generate engaging content with the Off The Ball
team for the next two years."
the partnership, Ger Gilroy, Managing
Director, Off The Ball, said: “HRI have been a brilliant partner over the
last year and we’re really enthusiastic about talking to the biggest names in
racing and uncovering some of the unheralded stories that combine to make up
the fabric of the sport. We’re thrilled to have renewed this partnership and
bringing our racing coverage to another level.”
Ball’s partnership with Horse Racing Ireland, brokered by Media Central and
OMD, will continue until July 2021. Off
The Ball, now a stand-alone sports media group, delivers the most up-to-date,
real-time sports content and in-depth analysis daily, via OffTheBall.com and
via the group’s social media channels.