• CRM & Insights Manager

        HRI wish to recruit an experienced and motivated CRM expert to support the ambitious commercial and marketing plans of the organisation. HRI is embarking on an ambitious plan to drive higher profile of, engagement with and attendance at horse racing in Ireland. This growth plan will be supported by a significant investment in marketing and customer insight technologies and processes. The opportunity for this person is to join HRI as we introduce these new technologies and shape the insights and gains for the central marketing team and Irish racecourses.

        A key member of the team, reporting to the Director of Commercial & Marketing, the CRM Manager will lead the development and execution of all CRM activity and is responsible for multiple business critical KPI's. The role will oversee the development and use of data across our customer data systems – both existing and emerging. This includes customer records and trends gathered from ticketing, wi-fi, social media, google analytics and racecourse customer records.

        Key Roles & Responsibilities:

        • Overseeing the implementation of a data warehouse that incorporates existing and new customer data sources while providing expertise on the journey towards a single customer view
        • Provide best practice in CRM tools/approaches to drive continuous improvement across all insight activities
        • Interpret and present data from multiple sources to deliver key insights to enhance commercial and business strategies
        • Manage 3rd Parties to agreed SLA’s, ensure they deliver what is required for the business and continually review for impact and ROI
        • Build relationships with customers and create great experience that support attendance goals and KPI’s
        • Work closely with outsourced agencies and racecourses to deliver highly targeted and relevant campaigns
        • Be a customer champion, helping to ensure all initiatives have a strong focus on a positive customer experience 

        Successful Candidates will have:

        A relevant qualification with at least 5 years’ experience working at a manager/lead level with a strong focus on CRM. Strong commercial/business acumen with the influencing and leadership skills. An excellent understanding of data administration and management functions with familiarity with modern databases and information system technologies. Project Management experience with the ability to multitask. Strong analytical and numerical abilities with a creative mindset. Be tech-savvy and possess excellent troubleshooting skills. Previous experience of people managing others.

        To apply for this role, submit your CV to our recruitment partner PEGlobal by close of business on Friday 10th May. Email Susan at [email protected]

        Horse Racing Ireland (HRI) is a commercial semi-state body whose mission is to develop and promote Ireland as a world centre of excellence for horse racing and breeding.  Our people and their passion for what they do is at the heart of our core values: Respect, Ambition, Empowerment, Excellence, Integrity, Pride & Passion.

        HRI is an equal opportunities employer


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