• Niamh Browne Tote Intern

    I was thrilled to be selected as one of six HRI interns for the summer of 2017.  Although my interest and previous experience lay in show jumping, I had always been aware that horse racing played a significant role in the Irish economy and this was further established during my four years studying business and economics in Trinity.

    As I approach the half way point of my internship, I have already learned how the day-to-day operations of Tote Ireland are conducted and I have been able to fully immerse myself in every aspect of the industry.  Although no two days in Tote are the same, my responsibilities as the marketing intern involve collating and analysing data, assisting in the development of various marketing plans, devising and delivering training programs for promotional staff, drafting and administering surveys at race meetings and monitoring media coverage on various outlets.
    The annual Galway Races remain one of the most important festivals for Tote on the racing calendar. Thus, as a member of the Tote team my main project this summer has been being involved in the development of the new app BetAway which is set to be launched on the Wednesday of the Galway Festival.

    With my previous experience working on the branding side of the start-up BetterExaminations, the running of the Web Summit, The National Teachers Awards, The Kilkenomics Festival and The Kilkenny Arts Festival,  I was quickly assigned to working on both the branding of BetAway and the training of the promotion staff. This project has been without a doubt one of the most exciting projects I have worked on over the past few years. BetAway is unique in its nature, user friendly and is set to become an integral part of the excitement that is the Galway races.

    I would like to extend my sincere thank you to both the marketing team and the extended Tote team. From the get-go they made me feel part of their team. Even in the midst of their busiest time of the year, each individual has taken time out of their day to involve me in their current projects by assigning me tasks, providing consistent advice and guidance and, most importantly, following through on what I have learned from each task. In particular I would like to thank my manager Joe Hennessy who has given me every opportunity to fully immerse myself in every aspect of Tote marketing. Within my first week in the office Joe brought me to the Galway racetrack to meet with the team behind the execution of the Galway races. This meeting played a significant role in my ability to complete all subsequent tasks related to Galway. He has provided me with an invaluable amount of experience that will no doubt play a pivotal role in my future career. 

    This summer has provided me with many insights into the world of horse racing and I am excited to see how the next six weeks unfold. I wish Joe and his team every success as they embark on taking Tote to the next level.  

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