The Marketing and Communications Department of HRI
The purpose of Horse Racing Ireland's marketing department, led by Michael O'Rourke, is to communicate the work of HRI in support of the overall mission to 'develop and promote Ireland as a centre of excellence for racing and breeding'
Strategic Marketing Review Group Report
identified the key issues which inform Marketing and Communications Activity.
Horse racing in Ireland has aligned successfully with top brands across
all sectors for many years and the marketing team in Horse Racing
Ireland knows how to design and deliver a complete package, in
partnership with racecourses, to build loyalty among your external and
internal customers. Find out more about our sponsorship opportunities.
Marketing and PR Manager
As Marketing and PR Manager, Barbara overseas the general marketing strategy for Horse Racing Ireland and is responsible for the following areas:
Connect with Barbara on LinkedInFollow Barbara on Twitter @barbaramwhite
Digital Marketing Executive
Tel: 045 455683 Email: email@example.com
As Digital Marketing Executive, Sophie is responsible for the company website, keeping Horse Racing Ireland's nine social media platforms updated and delivering social media strategies for the 26 racecourses.
Her role incorporates:
Connect with Sophie on Linkedin
Follow Sophie on Twitter @Sophie0Hare
Tel: 00353 45 455674 Email: Jburke@hri.ie
As Horse Racing Ireland Press Officer, Joanne fields all media enquiries/interview requests and writes and sends out press releases on behalf of the company and the racecourses. Joanne also provides an information service for public representatives, researchers and the general public and coordinates the design of publications such as the yearly Factbook and Annual Report.
View the Press Office section for more information.Connect with Joanne on LinkedinFollow Joanne on Twitter @joannecburke
Racing Content Editor
Shane is Horse Racing Ireland's Racing Content Editor, with responsibility for providing copy for HRI's suite of websites, the GoRacing newsletters published on Wednesdays and Fridays and Irish racing press releases. Shane produces the weekly “News and Reviews”, an Irish racing column that is published in over 25 regional newspapers. He also writes the daily racing column “Today's Tips” which previews all Irish race meetings and records regular podcasts reviewing past meetings and previewing Irish racing for the weekend ahead.
Follow Shane's #TodaysTipsFollow Shane on twitter @thelasteditor
Marketing and Events Executive
As Marketing and Events
Executive, Claire assists in the management and coordination of ‘Go Racing’
Her role includes:
identifies key issues that inform the Marketing and Communications activity
Strategic Marketing Group Report
and discover the 26 Racecourses it has to offer
Go Racing in Ireland
encouraging a younger generation to get into racing
Go Racing Student Society