Marketing

HRI Marketing

The Marketing and Communications Department of HRI

The purpose of Horse Racing Ireland's marketing department, is to communicate the work of HRI in support of the overall mission to 'develop and promote Ireland as a centre of excellence for racing and breeding'

There are three broad categories of activity:
National Advertising and PR activity
Dedicated Racecourse Marketing Support Services
Communications and Press Office Services for HRI and Irish Racing

The Strategic Marketing Review Group Report identified the key issues which inform Marketing and Communications Activity.

Horse racing in Ireland has aligned successfully with top brands across all sectors for many years and the marketing team in Horse Racing Ireland knows how to design and deliver a complete package, in partnership with racecourses, to build loyalty among your external and internal customers. Find out more about our sponsorship opportunities.
Marketing Team

Barbara White

Marketing and PR Manager

Barbara White

Tel: 045 455 682 Email: bwhite@hri.ie

As Marketing and PR Manager, Barbara overseas the general marketing strategy for Horse Racing Ireland and is responsible for the following areas:

• National and Regional advertising and media buying
• Direct marketing campaigns through press, broadcast and online platforms
• PR opportunities to advance the promotion of HRI and the racecourses
• Sponsorship opportunities in Irish racing
• CRM and database management
• Project management for targeted events and initiatives such as awards ceremonies, championship presentations and ladies day events
• Management of the Horse Racing Ireland brand

Connect with Barbara on LinkedIn
Follow Barbara on Twitter @barbaramwhite

Sophie O'Hare

Digital Marketing Manager

Sophie O'Hare

Tel: 045 455683 Email: sohare@hri.ie
As Digital Marketing Manager, Sophie is responsible for the company website, keeping Horse Racing Ireland's nine social media platforms updated and delivering social media strategies for the 26 racecourses.
Her role incorporates:
Producing engaging content for distribution through social media channels
Social media strategies for Horse Racing Ireland and the 26 racecourses
Digital media for events - planning and coordinating social media and campaigns for award ceremonies, trade events and festivals
SEO and Google Analytics for company websites and subsidiaries
Database capture and analysis for targeted marketing campaign
Updating content and images on the Goracing.ie website
Project development of mobile-first responsive web design solutions and native multi-platform apps

Connect with Sophie on Linkedin
Follow Sophie on Twitter @Sophie0Hare

Tracey Maher

Press Officer

Tracey Maher

Tel: 00353 45 455674 Email: tmaher@hri.ie
As Horse Racing Ireland Press Officer, Tracey fields all media enquiries/interview requests and writes and sends out press releases on behalf of the company and the racecourses. Tracey also provides an information service for public representatives, researchers and the general public and coordinates the design of publications such as the yearly Factbook and Annual Report.

View the Press Office section for more information.

Shane Redmond

Racing Content Editor

Shane Redmond

Email: sredmond@hri.ie
Shane is Horse Racing Ireland's Racing Content Editor, with responsibility for providing copy for HRI's suite of websites, the GoRacing newsletters published on Wednesdays and Fridays and Irish racing press releases. Shane produces the weekly “News and Reviews”, an Irish racing column that is published in over 25 regional newspapers. He also writes the daily racing column “Today's Tips” which previews all Irish race meetings and records regular podcasts reviewing past meetings and previewing Irish racing for the weekend ahead.
Follow Shane's #TodaysTips
Follow Shane on twitter @thelasteditor